search query: @author Janiszewski, C. / total: 12
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| Author: | Janiszewski, C. |
| Title: | The influence of nonattended material on the processing of advertising claims. |
| Journal: | Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 263-278 |
| Index terms: | ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA