search query: @author Mathe, H. / total: 12
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| Author: | Mathe, H. |
| Title: | Le service mix. |
| Journal: | Revue Francaise de Gestion
1990 : MAR-MAY, 78, p. 25-40 |
| Index terms: | AFTER-SALES SERVICE MARKETING MIX CUSTOMERS CORPORATE STRUCTURE PRODUCT MIX |
| Language: | fre |
| Abstract: |
SCIMA