search query: @author Mathe, H. / total: 12
reference: 4 / 12
Author: | Mathe, H. |
Title: | Le service mix. |
Journal: | Revue Francaise de Gestion
1990 : MAR-MAY, 78, p. 25-40 |
Index terms: | AFTER-SALES SERVICE MARKETING MIX CUSTOMERS CORPORATE STRUCTURE PRODUCT MIX |
Language: | fre |
Abstract: |
SCIMA