search query: @author Wehrli, H. P. / total: 12
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| Author: | Wehrli, H. P. |
| Title: | Marketing und Okologie |
| Journal: | Jahrbuch der Absatz- und Verbrauchsforschung
1990 : VOL. 36:4, p. 344-359 |
| Index terms: | MARKETING ECOLOGY |
| Language: | ger |
| Abstract: | Ecology is a factor which ought to shape increasingly corporate decisions. The article deals with corporate strategy from the point of view of its impact on ecology. Different marketing concepts are enumerated and the steps of strategic social marketing are reviewed, namely: basic strategies, marketing mix, product policy, price policy, distribution policy, communication policy. |
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