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| Author: | Fraser, C. Hite, R. E. |
| Title: | Participation in the international marketplace by US manufacturing firms. |
| Journal: | International Marketing Review
1990 : VOL. 7:5, p. 63-71 |
| Index terms: | INTERNATIONAL MARKETING MARKETING STRATEGY ADVERTISING MANUFACTURING INDUSTRY USA |
| Language: | eng |
| Abstract: |
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