search query: @author Wehrli, H. P. / total: 12
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Author: | Wehrli, H. P. |
Title: | Marketing als strategischer Erfolgsfaktor |
Journal: | Unternehmung
1991 : MAR, VOL. 45:2, p. 94-114 |
Index terms: | MARKETING SUCCESS MARKETING CONCEPT MARKETING STRATEGY |
Language: | ger |
Abstract: |
SCIMA