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| Author: | Davidson, W. H. |
| Title: | The role of global scanning in business planning |
| Journal: | Organizational Dynamics
1991 : WINTER, VOL. 19:3, p. 4-16 |
| Index terms: | CORPORATE PLANNING INTERNATIONAL BUSINESS INTERNATIONALIZATION PLANNING MODELS DECISION MAKING INFORMATION SYSTEMS |
| Language: | eng |
| Abstract: | The globalization of the business environment represents the primary contemporary challenge to business executives. The first step in developing an effective global business is to create global-scanning skills. Careful, on-going identification and analysis of critical global trends, both macroeconomic and industry-specific, create an informed basis for business decisions. Individual executives can meet this need by internationalizing their own sources of information and business intelligence, but the primary burden of responsibility for incorporating a global perspective into corporate strategy and operations falls on the planning function. |
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