search query: @indexterm co-operatives / total: 120
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| Author: | Berger, P.D. Magliozzi, T. |
| Title: | Optimal co-operative advertising decisions in direct-mail operations |
| Journal: | Journal of the Operational Research Society
1992 : NOV, VOL. 43:11, p. 1079-1086 |
| Index terms: | MARKETING CO-OPERATIVES ADVERTISING DIRECT MAIL OPTIMIZATION |
| Language: | eng |
| Abstract: |
SCIMA