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| Author: | Morris, C. R. Ferguson, C. H. |
| Title: | How architecture wins technology wars |
| Journal: | Harvard Business Review
1993 : MAR-APR, VOL. 71, p. 86-96 |
| Index terms: | ARCHITECTURE TECHNOLOGY WAR |
| Language: | eng |
| Abstract: | The global computer industry is undergoing radical transformation. The authors claim that proprietary architectures in open systems are not only possible but also indispensable to competitive success - and are also in the best interest of the consumer. They will become increasingly critical as the worlds of computers, telecommunication, and consumer electronics continue to converge. The article describes principles and phases of architectural competition. The Silicon Valley Model is taken as an example of managing architectural competition. |
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