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| Author: | Fearne, A. |
| Title: | Strategic alliances in the European food industry |
| Journal: | European Business Review
1994 : VOL. 94:4, p. 30-36 |
| Index terms: | MARKETING FOOD INDUSTRY CO-OPERATIVES |
| Language: | eng |
| Abstract: | The EC food industry is characterized by a fragmented manufacturing sector of over 100,000 companies. The heterogeneous nature of food demand and the predominance of family-owned companies servicing specialized local needs has hindered the growth of the major food manufacturers, while the influence of the food multiples has grown unabated. An analysis of the forces for change in the European food industry leads to the conclusion that partnerships and alliances will increase rapidly throughout Europe. |
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