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| Author: | Felenbok, J. P. |
| Title: | Reducir la complejidad, modo de empleo. |
| Journal: | Harvard-Deusto Marketing & Ventas
1996 : ENE-FEB, 12,p.18-21 |
| Index terms: | PRODUCT POLICY PRODUCT VARIETY PRODUCTS COMPLEXITY |
| Language: | spa |
| Abstract: |
SCIMA