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| Author: | Mason, K. J. |
| Title: | Marketing low-cost airline services to business travellers |
| Journal: | Journal of Air Transport Management
2001 : MAR, VOL. 7:2, p. 103-109 |
| Index terms: | Airlines Business travel Costs Service management Service industries |
| Language: | eng |
| Abstract: | A survey of short haul business travellers using a major carrier at Heathrow airport is compared with travellers of a low-cost airline at a secondary London airport. |
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