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| Author: | Alexander, A. |
| Title: | Retailing and consumption: evidence from war time Britain |
| Journal: | International Review of Retail, Distribution and Consumer Research
2002 : JAN, VOL. 12:1, p. 39-57 |
| Index terms: | CONSUMER BEHAVIOUR CONSUMPTION ECONOMIC HISTORY RETAILING WAR UNITED KINGDOM |
| Language: | eng |
| Abstract: | This paper uses empirical data from the archive of Mass-Observation to explore directly consumers' reactions to the issue of retail development and change in early 1940s Britain. Mass-Observation data is shown to provide clear evidence of consumers' differing perceptions of the retail industry, their preferences for particular retail types and their reactions to retail change. |
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