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| Author: | Caldart, A. A. Ricart, J. E. |
| Title: | Corporate strategy revisited: a view from complexity theory |
| Journal: | European management review
2004 : SPRING, VOL. 1:1, p. 96-104 |
| Index terms: | Corporate strategy Complexity |
| Freeterms: | Self-organization |
| Language: | eng |
| Abstract: | The authors propose to see the corporate level of the organization as the driver, pacer and framer of the overall firm's evolution process. Drive is provided by the cognitive representation of the corporate fitness landscape that is implicit in the firm's corporation plan. Pacing is a consuquence of the kind of strategic initiatives developed by the company. Framing is achieved through the architectural design that the corporate level implements for the firm. |
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