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| Author: | Smith, W.W. Carmichael, B.A. |
| Title: | Domestic business travel in Canada with a focus on the female market |
| Journal: | Journal of Travel & Tourism Marketing
2006 : VOL. 21:1, p. 65-76 |
| Index terms: | business travel tourism markets gender Canada |
| Language: | eng |
| Abstract: | In 2000, women took over 5.8 million domestic (hereafter as: dom.) business (here as: bus.) trips in Canada alone. Based on data from the 2000 Canadian Travel Survey, this study's findings indicate that female (as: f.) dom. bus. travelers (as: trvls.) are quite different than their male (as: m.)counterparts. F. dom. bus. trvls. tend to be younger, unmarried and do more 'outside' activities while traveling. In a further examination, it was found that 3 types of f. bus. trvls. exist: 'mixing business and pleasure' (34 percent), a 'directed' business traveler (19%) and the 'frequent' business traveler (44%). These results indicate that f. bus. trvls. are more likely to extend their trip, engaging in more touristic activities. |
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