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| Author: | |
| Title: | Fragrances in Italy |
| Journal: | Market Research Europe
2002 : JUL, VOL. 34, p. 91-112 |
| Index terms: | ITALY MARKETING MARKETS RESEARCH |
| Language: | eng |
| Abstract: | This report analyses the market for fragrances in Italy. For the purposes of the study, the market has been divided into broad sectors: Premium fragrances: comprising men's, women's and unisex and Mass fragrances: comprising men's, women's and unisex. The author states that 2001 was not a very good year for fragrances in Italy, as value sales increased by a relativel modest 4.5%, the worst performance of the review period. The paper also considers the following subjects: Market Size: Fragrances - by Sector, by Concentration; New Product Developments: Fragrances; Market Shares: Fragrances; Sector Shares: Men's Premium Fragrances; Women's Premium Fragrances; Company Profiles: L'Oreal Italia SpA; Retail Distribution: Fragrances; Market Forecasts: Fragrances by Sector. |
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