search query: @indexterm MIDDLE MANAGERS / total: 121
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| Author: | Stathakopoulos, V. |
| Title: | Enchancing the performance of marketing managers. Aligning strategy, structure and evaluation systems. |
| Journal: | European Journal of Marketing
1998 : VOL. 32:5/6, p. 536-558 |
| Index terms: | marketing management middle managers managerial effectiveness performance measurement evaluation |
| Language: | eng |
| Abstract: | The performance of middle-level marketing managers is related very closely to such aspects of organizational effectiveness and performance as profits, costs, sales and customer satisfaction. The way to influence the performance and behavior of marketing managers is to use a performance evaluation system which must be consistent with the strategy and the structure of the strategic business unit (SBU) under consideration. |
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