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| Author: | Leite, V. Carvalho, A. de |
| Title: | Franchising as an alternative to public management in Brazil |
| Journal: | International Studies of Management and Organization
1998 : SUMMER, VOL. 28:2, p. 38-53 |
| Index terms: | MANAGEMENT ORGANIZATION BRAZIL |
| Language: | eng |
| Abstract: | Franchising involves selling by contract the basic formula of a product or the business format of a service to an outsider who establishes an outlet of his or her own to produce or sell the product or to deliver the service. Why would a firm with a successful product/service choose to sell franchises? The expansion of franchising systems in all countries that have adopted them has spawned a voluminous literature that looks for explanatory theories. This paper investigates three questions in relation to postal service. |
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