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| Author: | Chien, T. |
| Title: | A neural networks-based approach for strategic planning |
| Journal: | Information & Management
1999 : JUN, VOL. 35:6, p. 357-364 |
| Index terms: | NEURAL NETWORKS STRATEGIC PLANNING INFORMATION |
| Language: | eng |
| Abstract: | The authors establish a systematic approach that incorporates neural networks in conjunction with portfolio matrices to assist managers in evaluating and forming strategic plans. Based on the principle of dispersing risks, the authors also provide a linear integer programming model, which helps in allocating the annual budget optimally among proposed strategies. The approach has been successfully implemented for a major food industry leader in Taiwan for its annual strategic planning. |
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