search query: @indexterm Neural networks / total: 121
reference: 24 / 121
| Author: | Kim, J. Wei, S. Ruys, H. |
| Title: | Segmenting the market of West Australian senior tourists using an artificial neural network |
| Journal: | Tourism Management
2003 : FEB, VOL. 24:1, p. 25-34 |
| Index terms: | Tourism Travel Old people Neural networks Segmentation |
| Language: | eng |
| Abstract: | The paper presents a descriptive analysis of neural network methodology and provides a research techniques that assesses the weighting of different attributes and uses an unsupervised neural network model to describe a consumerproduct relationship. Using neural networks is one way to determine what trade-offs older travellers make as they decide their travel plans. The sample of this study is from a syndicated data source of 200 valid cases from Western Australia. From senior groups, active learner, relaxed family body, careful participants and elementary vacation were identified and discussed. |
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