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Author: | Bromley, D.B. |
Title: | An examination of issues that complicate the concept of reputation in business studies |
Journal: | International Studies of Management and Organization
2002 : FALL, VOL. 32:3, p. 65-81 |
Index terms: | Management research Psychology Reputation Sociology |
Language: | eng |
Abstract: | Business studies tend to neglect the psychological and social processes that are basic to understanding reputations, which are collective, social phenomena. Reputations depend on the processes of communication and influence whereby people form and share impressions about matters that interest them, such as individual persons, business enterprises and products, and political parties. Several complications arise in connection with the concept if reputation in business studies. |
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