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| Author: | Hu, M. Y. Tsoukalas, C. |
| Title: | Explaining consumer choice through neural networks: the stacked generalization approach |
| Journal: | European Journal of Operational Research
2003 : MAY, VOL. 146:3, p. 650-660 |
| Index terms: | Networks Neural networks Consumer behaviour |
| Language: | eng |
| Abstract: | The findings of this study confirm the superiority of situational factors in explaining the consumers' choice of communication modes and support the strength of stacked generalization. |
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