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| Author: | Bloom, J.Z. |
| Title: | Market segmentation: a neural network application |
| Journal: | Annals of Tourism Research
2005 : VOL. 32:1, p. 93-111 |
| Index terms: | Tourism Segmentation Neural networks Input-output analysis Sensitivity analysis South Africa |
| Language: | eng |
| Abstract: | These days marketing an international tourism destination is very dynamic and competitive. This article considers a self-organizing (SOM) neural network for segmenting the international tourist market to Cape Town in South Africa. The results show that the application of SOM neural networks is useful. A backpropagation (BP) neural network model provides additional market knowledge, and it is concluded that the use of these models may improve Cape Metro Tourism's understanding on the international market. |
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