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| Author: | Arthur, C. |
| Title: | Butterfield's tall order |
| Journal: | Business
1991 : JAN, p. 54-56 |
| Index terms: | TELEVISION ADVERTISING BUDGETARY CONTROL FINANCIAL PERFORMANCE |
| Language: | eng |
| Abstract: | Profile of Stewart Butterfield, the UK TV Channel 4 advertising sales and marketing director, increased TV competition, reduced programme budgets and need to make Channel 4 pay. No need for in-house advertising until 1993. His career. Problems facing him: Sky competition, funding. Breakfast show. Advertising revenue safety net. Cut in budget. Computer and staff. Methods of solving problems. |
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