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| Author: | Sonnenfeld, S. |
| Title: | Media policy - what media policy? |
| Journal: | Harvard Business Review
1994 : JUL-AUG, VOL. 72:4, p. 18-36 |
| Index terms: | CHARITIES CASE STUDIES DECISION MAKING |
| Language: | eng |
| Abstract: | When your company's image is threatened, what do you say to the press? Sandi Sonnenfeld explores the problem of media policy deriving the case from the experiences of real companies and real people. She argues that top managers should keep in mind that if they are not happy with the coverage they are getting , they can always let the media know what they think. Call the editor. Open a channel. Investing the time to clear up confusion and get acquainted will set the stage for future good relations and fair reporting. Shutting up tight won't. |
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