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| Author: | Wallace, W. |
| Title: | Mobilising ideas: create an innovative culture |
| Journal: | European Forum for Management Development
2000 : SEP, 2, p. 44-45 |
| Index terms: | COMPANIES MOBILITY MODELS |
| Language: | eng |
| Abstract: | There are many great ideas that remain small-scale efforts within a large corporation. Frequently executives prefer that their main ideas remain small for a variety of reasons. This article explores what is needed to let ideas reach a large scale. There are four primary stages that have to occur to make an idea grand. There has to be a solid business case. Often, people resist presenting their idea to hard critics and never really put it against a tough test. The trick is to present, to refine, to present, to refine and indeed to incorporate criticism. Persistence really matters a whole lot. |
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