search query: @indexterm DAIRY INDUSTRY / total: 122
reference: 1 / 122
« previous | next »
| Author: | Romenti, S. |
| Title: | Reputation and stakeholder engagement: an Italian case study |
| Journal: | Journal of communication management
2010 : VOL. 14:4, p. 306-318 |
| Index terms: | corporate image communication reputation stakeholders case studies dairy industry Italy |
| Language: | eng |
| Abstract: | This paper aims at arguing that corporate communication reaches its full potential in building corporate reputation (henceforth as: c-r.), when it moves beyond the influencing of public opinion's perceptions. Using the case study of a leading dairy company in Italy, Granarolo, with stakeholder engagement activities been put into the focus of the c-r. development, it is argued that c-r. of Granarolo has been built on a network of stakeholder partnerships through which the company continuously improves organizational learning and develops new business solutions. |
« previous | next »
SCIMA