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| Author: | Lydenberg, S. D. Marlin, A. T. Strub, S. O'Brien |
| Title: | Rating America's corporate conscience |
| Journal: | Business and Society Review
1987 : WINTER, NO. 60, p. 27-31 |
| Index terms: | SOCIAL RESPONSIBILITY CHARITIES WOMEN EXECUTIVES |
| Language: | eng |
| Abstract: | For years, companies have been evaluated by assessing their financial performance. It has been virtually impossible to compare companies on their social performance. The product charts cover a wide range of social issues: 1/ charitable contributions, 2/ representation of women on boards of directors and among top corporate officers, 3/ disclosure of social information, 4/ representation of minorities in top managament, 5/ nuclear weapons-related contracting etc. Social considerations are slowly but surely becoming one of the many aspects of running a company well. Their impact on market share of company's products. The role of the chief executive officer is examined. Some cases are interpreted. |
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