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Author:Cabral, L.
Sakovics, J.
Title:Must sell
Journal:Journal of Economics & Management Strategy
1995 : SPRING, VOL. 4:1, p. 55-68
Index terms:BARGAINING
ECONOMICS
MARKETING
Language:eng
Abstract:Why are moving sales a successful and widespread phenomenon? How can it be optimal for a seller to disclose her low valuation for the item to be sold? The authors propose an explanation based on the "lemons problem" in bargaining with asymmetric information about quality. Disclosing a low valuation signals that there are significant gains from trade, so that trade takes place when it wouldn't otherwise, and all agents are made better off.
SCIMA record nr: 130561
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