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| Author: | Frank, R. G. Salkever, D. S. |
| Title: | Generic entry and the pricing of pharmaceuticals |
| Journal: | Journal of Economics & Management Strategy
1997 : SPRING, VOL. 6:1, p. 75-90 |
| Index terms: | PRICING PHARMACEUTICAL INDUSTRY OWN-LABEL GOODS BRAND NAMES ENTRY CONDITIONS |
| Language: | eng |
| Abstract: | The share of prescriptions sold by retail pharmacies that was accounted for by generic products roughly doubled during the 1980s. The price response to generic entry of brand-name products has been a source of controversy. This study estimates models of price responses to generic entry in the market for generic and brand-name drugs.A sample of 32 drugs is studied, that lost patent protection during early 1980s. The results provide evidence that brand-name prices increase after generic entry and are accompanied by large decreases in the price of generic drugs. |
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