search query: @journal_id 788 / total: 123
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| Author: | Ohashi, H. |
| Title: | The role of network effects in the US vcr market, 1978-1986 |
| Journal: | Journal of Economics & Management Strategy
2003 : VOL 12:4, p. 447-494 |
| Index terms: | COMPETITION MARKETS USA VIDEO CASSETTES INDUSTRY |
| Language: | eng |
| Abstract: | This article evaluates the importance of indirect network effects in the video cassette recorder (VCR) market between 1978 and 1986 in the US. Evaluation reveals the role of networks and the format competition between Beta and VHS. The author of this article found that Sony has an important role as a system sponsor of Beta; if Sony had introduced aggressively VCRs at the early point of competition, Beta would have dominated the markets instead its disappearance in 1989. |
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