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| Author: | Desrochers, D.M. Gundlach, G.T. Foer, A.A. |
| Title: | Analysis of antitrust challenges to category captain arrangements |
| Journal: | Journal of Public Policy and Marketing
2003 : FALL. VOL. 22:2, p. 201-215 |
| Index terms: | Antitrust Suppliers |
| Freeterms: | Category management |
| Language: | eng |
| Abstract: | Category management (CM) is a widely practiced supplier-retailer process for managing entire product categories as strategic business units and for customizing them on a store-by-store basis to produce enhanced business results through a focus on delivering consumer value. A particular form of CM involves "category captain" (CC) arrangements, in which a supplier, often the category leader, takes on a significant role in the retail management of the category, including the brands of competing suppliers. In response to the public policy developments and in recognition of the significance of CM and CC arrangements in the marketing field, Journal of Public Policy & Marketing recently collaborated with the American Antitrust Institute to convene the Roundtable on Antitrust and Category Captains. This paper assembles and archives the findings, analysis and commentary from the roundtable, and examines antitrust issues that may attend CC arrangements. |
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