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| Author: | Bulla, M. Starr-Glass, D. |
| Title: | Marketing and non-profit organizations in the Czech Republic |
| Journal: | International Journal of Market Research
2006 : VOL. 40:1/2, p.130-144 |
| Index terms: | marketing theory czech republic non-profit organizations |
| Language: | eng |
| Abstract: | The aim of this study is to examine the context and nature of marketing used by non-profit organizations in the Czech Republic. Non-profit sector plays a significant role within transformative economies, and thus this paper provides a useful entry point for those interested in the use of marketing in the Czech Republic. |
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