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| Author: | Brik, A.B. Rettab, B. Mellahi, K. |
| Title: | Market orientation, corporate social responsibility, and business performance |
| Journal: | Journal of Business Ethics
2011 : MAR III, VOL. 99:3, p. 307-324 |
| Index terms: | corporate responsibility social responsibility company performance market orientation emerging markets United Arab Emirates |
| Freeterms: | Dubai CSR resource-based view |
| Language: | eng |
| Abstract: | This study explores the moderating effects (henceforth as: m-effts.) of corporate social responsibility (CSR) on the association btw. market orientation (hereafter as: m-o.) and firm performance in the context of an emerging economy. The results from a sample of firms operating in Dubai indicate that CSR has a synergistic effect on the impact of m-o. on business performance (as: b-perf). The results on the m-effts. of CSR on m-o. subsets uncover that although CSR moderates the association btw. customer orientation and b-perf., it does not moderate the association btw. competitive orientation and inter-functional coordination and performance. |
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