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| Author: | Amaeshi, K. |
| Title: | Different markets for different folks: Exploring the challenges of mainstreaming responsible investment practices |
| Journal: | Journal of Business Ethics
2010 : VOL. 92, SUPPL. 1, p. 41-56 |
| Index terms: | corporate responsibility social responsibility investments company performance financial performance |
| Freeterms: | CSR |
| Language: | eng |
| Abstract: | It seems to be assumed by many studies that corporate social and financial performance share the same underpinning logic. Drawing from a qualitative analysis of practitioners' accounts of the challenges of mainstreaming the market for responsible investments, this study re-examines this assumption in the extant literature. It is concluded that corporate social responsibility (CSR) does not easily lend itself to measurability and profitability (herein as: m-and-p). Comparing what is available for m-and-p., on one hand, and what is yet to fully lend itself to m-and-p., on the other, is identified as one of the fundamental flaws of this literature. As such, CSR and financial performance will continue to run on competing logics until their different markets are distinctively articulated and/or aligned. |
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