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| Author: | Pertusa-Ortega, E.M. Molina-Azorin, J.F. Claver-Cortés, E. |
| Title: | Competitive strategies and firm performance: a comparative analysis of pure, hybrid and 'stuck-in-the-middle' strategies in Spanish firms |
| Journal: | British Journal of Management
2009 : DEC, VOL. 20:4, p. 508-523 |
| Index terms: | competition strategy organizational performance company performance companies Spain |
| Language: | eng |
| Abstract: | This study aims at exploring the viability of hybrid competitive strategies, which combine differentiation and cost elements, and their impact on organizational performance in comparison to pure strategies and 'stuck-in-the-middle' combinations. Herein, the analysis focuses on a multi-sectorial sample of over 160 Spanish firms. It is shown that a large number of the organizations use different types of hybrid strategies. Such strategies tend to be associated with higher levels of firm performance, especially those strategies emphasizing on a greater number of strategic dimensions, and specifically on innovation differentiation. |
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