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| Author: | Kashmiri, S. Mahajan, V. |
| Title: | What's in a name?: An analysis of the strategic behavior of family firms |
| Journal: | International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 271-280 |
| Index terms: | USA corporate responsibility social responsibility company performance family firms strategy chief executive officers marketing |
| Freeterms: | CSR firm names |
| Language: | eng |
| Abstract: | In the United States (U.S.) economy, family firms play a significant role. Yet, not all family firms use their family name as part of their firm name. This study explores differences in strategic behaviour btw. family firms using their family name as part of their firm name (called as: FN firms) and those that do not (called as: NFN firms). Moreover, it is also explored whether FN firms perform better than NFN firms, and whether or not their superiour performance is mediated by differences in their strategic behaviour. Based on a multi-industry sample of 130 publicly listed U.S. family firms over a 5-year period from 2002 to 2006, it is shown among others that, compared to NFN firms, FN firms have remarkably higher levels of corporate citizenship and representation of their customers' voice in the top management team. FN firms also have a higher strategic emphasis compared to NFN firms etc. |
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