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Author: | Dembeck, J. L. Stout, D. E. |
Title: | Using a spreadsheet to solve a multinational marketing problem (Mathematisches Modell) |
Journal: | Management Accounting (US)
1997 : JAN, VOL. 78:7, p. 33-39 |
Index terms: | |
Freeterms: | PROBLEMORIENTIERTE SOFTWARE, MULTINATIONALE UNTERNEHMEN, MARKETINGSTRATEGIE, ABSATZPLANUNG, PROGNOSEMETHODEN |
Language: | eng |
Abstract: | How do you determine the right production and sales mix for an international company given all the complexities of an international environment? A decision model on spreadsheet software can help give you an optimal answer, as illustrated in this article. |
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