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| Author: | Baines, P. Harris, P. |
| Title: | Special issue: Marketing in the 2010 British general election: perspectives, prospect and practice |
| Journal: | Journal of Marketing Management
2011 : JUL, VOL. 27:7-8, p. 647-655 |
| Index terms: | United Kingdom elections immigration voting marketing strategy marketing literature politics brands unemployment |
| Language: | eng |
| Abstract: | Special issue, containing the following articles: "Co-production and co-consumption: perspectives on immigration through a discourse analysis of voters' blogs in the 2010 general election" by Lim, M. and Moufahim, M. "The europeanisation of the British political marketplace" by Butler, P; Collins, N. and Speed, R. "Measuring communication channel experiences and their influence on voting in the 2010 British general election" by Baines, P. (et. al) "Measuring the changes to leader brand associations during the 2010 election campaign" by Smith, G. and French, A. "An introspective, retrospective, futurespective analysis of the attack advertising in the 2010 British general election" by Dermody, J. and Hanmer-Lloyd, S. "UK expat political connectivity and engagement: perspectives from the far side of the world!" by Garry, T. and Roper, S. |
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