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Author:Teas, R.
Title:Expectations, performance evaluation, and consumers' perceptions of quality
Journal:Journal of Marketing
1993 : OCT, VOL. 57:4, p. 18-34
Index terms:EXPECTATIONS
PERFORMANCE APPRAISAL
CONSUMERS
PERCEPTION
QUALITY
Language:eng
Abstract:The author examines conceptual and operational issues associated with the "perceptions-minus-expectations" (P-E) perceived service quality model. The examination indicates that the P-E framework is of questionable validity because of a number of conceptual and definitional problems involving the (1) conceptual definition of expectations, (2) theoretical justification of the expectations component of the P-E framework, and (3) measurement validity of the expectation (E) and revised expectation (E*) measurers specified in the published service quality literature.
SCIMA record nr: 108166
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