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Author: | Spreng, R. A. Page, T. J. Jr. |
Title: | The impact of confidence in expectations on consumer satisfaction |
Journal: | Psychology & Marketing
2001 : NOV, VOL. 18:11, p. 1187-1204 |
Index terms: | CONFIDENTIALITY CONSUMER SATISFACTION EXPECTATIONS |
Language: | eng |
Abstract: | Research into the construct relationships that form consumer satisfaction has advanced to a stage in which moderator variables need to be examined. The present research proposes and tests confidence in expectations as a potential moderator of these relationships. |
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