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| Author: | Schoepper, P. |
| Title: | Messeauftritt: Seriöse Information - faszinierendes Umfeld. *HILGER UND KERN |
| Journal: | Absatzwirtschaft
1993 : AUG, p. 56-58 |
| Index terms: | EXHIBITIONS CAPITAL GOODS MARKETING CONCEPT CORPORATE IMAGE MARKETING COSTS MARKETING PROFITABILITY |
| Language: | ger |
| Abstract: |
SCIMA