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| Author: | Herbst, H. D. |
| Title: | Von der Produktschau zum Markenerlebnis. *MERCEDES-BENZ |
| Journal: | Absatzwirtschaft
1994 : JUN, p. 100-101 |
| Index terms: | EXHIBITIONS MARKETING CONCEPT ORGANIZATIONAL COMMUNICATION PRODUCT IMAGE MEDIA SELECTION CAR INDUSTRY |
| Language: | ger |
| Abstract: |
SCIMA