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| Author: | Mauser, G. A. |
| Title: | Positioning political candidates - an application of concept evaluation techniques. |
| Journal: | Journal of the Market Research Society
1980 : JUL, VOL. 22:3, p. 181-191 |
| Index terms: | MARKET RESEARCH POLITICAL PARTIES PRODUCT TESTING |
| Language: | eng |
| Abstract: |
SCIMA