search query: @indexterm POLITICAL PARTIES / total: 125
reference: 34 / 125
| Author: | Bauer, H. H. Huber, F. Herrmann, A. |
| Title: | Politik-Marketing - Inhalt, Instrumente und Institutionen. |
| Journal: | Markt
1995 : VOL. 34:4, p. 115-124 |
| Index terms: | POLITICAL PARTIES MARKETING PUBLIC RELATIONS REPUTATION GERMANY |
| Language: | ger |
| Abstract: |
SCIMA