search query: @indexterm exhibitions / total: 125
reference: 45 / 125
| Author: | Diener, T. Stippel, P. |
| Title: | Warum braucht die Welt eine Ausstellung? *EXPO 2000 |
| Journal: | Absatzwirtschaft
1996 : APR, p. 16-28 |
| Index terms: | EXHIBITIONS MARKETING STRATEGY ADVERTISING SPONSORSHIP POSITIONING GERMANY |
| Language: | ger |
| Abstract: |
SCIMA