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| Author: | Recio Menendez, M. Ortega Martinez, E. |
| Title: | Politica de comunicacion y marketing internacional. |
| Journal: | Harvard-Deusto Business Review
1999 : JAN-FEB, 88, p. 56-69 |
| Index terms: | INTERNATIONAL MARKETING COMMUNICATION ADVERTISING EXHIBITIONS |
| Language: | spa |
| Abstract: |
SCIMA