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| Author: | Seringhaus, F. H. R. Rosson, P. J. |
| Title: | Exhibitors at international trade fairs: the influence of export support |
| Journal: | Liiketaloudellinen aikakauskirja
2000 : VOL. 49:4, p. 505-516 |
| Index terms: | Exhibitions Exports |
| Language: | eng |
| Abstract: | This paper examines international trade fairs and export support. International trade fairs play a key marketing role while export assistance builds foreign market capability. We provide a comparative analysis of exhibitors participating in international trade fairs with assistance (on a government exhibit) and independently. |
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