search query: @indexterm POLITICAL PARTIES / total: 125
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| Author: | Lees-Marshment, J. |
| Title: | The product, sales and market-oriented party: how labour learnt to market the product, not just the presentation |
| Journal: | European Journal of Marketing
2001 : VOL. 35:9-10, p. 1074-1084 |
| Index terms: | MARKETING CONCEPT MARKET ORIENTATION POLITICAL PARTIES UNITED KINGDOM |
| Language: | eng |
| Abstract: | Comprehensive political marketing informs how parties determine their policies and organization, not just how they campaign. This article applies the marketing concepts of product, sales and market orientation, combined with tools such as market intelligence, to party behaviour as a whole. |
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