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| Author: | Negrine, R. Lilleker, D. G. |
| Title: | The professionalization of political communication continuities and change in media practices |
| Journal: | European Journal of Communication
2002 : SEP, VOL. 17:3, p. 305-324 |
| Index terms: | MEDIA RESEARCH COMMUNICATION POLITICS POLITICAL PARTIES UNITED KINGDOM EUROPE |
| Freeterms: | Media |
| Language: | eng |
| Abstract: | Professionalization has become a self-defining, catch-all buzzword employed to explain the recent changes in political communication. However, because of the catch- all or blanket explanatory quality of the term 'professionalization', its use within the literature on political communication and campaigning obscures multifaceted shifts in the methods by which political actors communicate through the media. Drawing on a number of interviews with former and current UK members of parliament and prospective parliamentary candidates, the authors argue that much of what is referred to within the discourse of professionalization is linked more to responses to technological change. |
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