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| Author: | Westering, J. van Niel, E. |
| Title: | The organization of wine tourism in France: the involvement of the French public sector |
| Journal: | Journal of Travel & Tourism Marketing
2003 : VOL. 14:3-4, p. 35-47 |
| Index terms: | Tourism Farms Drinks industry Public sector France |
| Language: | eng |
| Abstract: | The paper presents the outcome of research into French public sector management of wine tourism, undertaken in 2001. The main conclusions of the study are that. insufficient research into data have been collected for the national strategy, especially of wine tourist profiles; the French public sector is composed of many bodies working at different levels - national, regional, local, which, despite having a clear definition to their responsibilities and duties seem to have difficulties in working together towards collective goals; research into wine tourism operation and goals was not undertaken with or in all wine regions, draft objectives show priorities of some regions but not others; and communications between involved parties is often slow due to differing political loyalties. |
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